Volar Digital Marketing Solutions offers a range of webdesign packages. Let’s work together to create something beautiful!
Explore an example of one of our webdesigns below, with branding built into the package.
Flurishine is a bespoke vitality and wellness coaching programme dedicated to empowering women aged 30+ to achieve holistic well-being.
The brand's mission is to inspire personal growth and vitality while advocating eco-friendly choices that support both individual and planetary health. It encapsulates the values of sustainability and inclusivity, offering solutions tailored to diverse lifestyles.
The concept project brief that Volar DMS worked to was to create a cohesive brand identity rooted in holistic wellness and sustainability, followed by the development of a website. The brief was to align the brand's mission with a user-friendly and intuitive website that would inspire and engage audiences while ensuring the brand’s professional and empathetic tone shone through.
The website would serve as a central hub for the brand, delivering its message, showcasing its services, and fostering meaningful connections with its audience. A key design focus was highlighting the brand’s personalised coaching, plant-based living guidance, and holistic wellness programs.
Branding Guidelines
Before creating the website, establishing comprehensive branding guidelines was critical to ensuring a cohesive representation of Flurishine.
Unlike a basic brand board, which captures a visual snapshot of key elements like logos, fonts, and colours, the branding guidelines provides an in-depth framework defining the brand's mission, vision, voice, and overall personality. These guidelines aligned Flurishine's aesthetic with its core messaging, ensuring consistency across all touchpoints.
This preparation provided a strong foundation for the website development process, allowing for seamless integration of design choices that authentically communicated the brand's values.
Business Cards
Letterheads
Web Design Strategy & Execution
We intentionally crafted the website with user-friendly navigation and visually engaging elements to ensure a seamless user experience.
The layout provides clear communication of the brand’s core values while showcasing its services, such as 1:1 coaching, wellness workshops, and retreats.
Key features include easy and clear navigation, calls to action and buttons encouraging the booking of discovery calls, contact forms for more information, a newsletter subscription option for health tips and recipes, and easy access to various service details from the Home Page to the Services Page.
Personalised coaching, such as the “NutriVitality Boost” programme, takes centre stage with clearly detailed benefits like customised meal plans, bi-weekly sessions, and ongoing support. These elements not only cater to individual dietary and wellness needs but also reflect the brand’s inclusive and nurturing approach. Similarly, the vibrant promotion of retreats and workshops, such as the “Revive & Thrive” weekend experience and mindfulness mastery sessions, provide a compelling view of the brand’s dedication to nourishing the mind, body, and spirit.
The consistent use of nature-inspired imagery and calming colours reflects Flurishine's advocacy for balance, eco-awareness, and wellness. Testimonials were central to the trust-building strategy, providing authentic social proof of Flurishine's ability to transform lives through its personalised approach.
By integrating these thoughtful design elements with the brand’s holistic ethos, the website aligns perfectly with Flurishine’s brand and commitment to promoting balance and vitality in womens’ everyday lives.
Home Page
Services Page
About Page
Contact Page
Retrospective Design Insights
The cohesive approach to branding and website development ensures that Flurishine’s digital presence inspires, informs, and motivates its audience, effectively bridging the gap between vision and execution.
By building a strong, consistent identity and focusing on user-centred design in the website build, the project reflects a thoughtful commitment to empowering women and promoting sustainable wellness practices.
Every design choice — from clear service descriptions to engaging calls to action — works to position Flurishine as a nurturing and reliable wellness resource, ensuring that the brand remains approachable and true to its mission.
Explore our website services HERE!